A.M. Cassandre: A Master of Design

A.M. Cassandre - Étoile du Nord - 1927 - Lithograph - 41 3/8 x 29 3/4" (105.2 x 75.5 cm) - Museum of Modern Art (MoMA) - New YorkA.M. Cassandre (1901-1968) was a Ukrainian-born French Art Deco graphic artist, stage designer, painter and Printmaker. After studying art at L’Ecole des Beaux Arte and the Académie Julian in Paris, Cassandre gained a reputation with such posters as “Étoile du Nord” (featured here). His “Dubonnet” posters were among the earliest designed specifically to be seen from fast-moving vehicles, and they introduced the idea of the serial poster, a group of posters to be seen in rapid succession to convey a complete idea.
In 1926, Cassandre co-established the advertising agency “Alliance Graphique”. Shortly afterwords, he began experiementing with typography, designing several new typefaces. In 1939, he turned away from creating poster art, and devoted himself entirely to stage set design and painting.


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